The Marketing Manager oversees an assigned portfolio of curriculum programs, events and other school initiatives and is responsible for growing each through the development and execution of appropriate marketing strategies, communication programs, research and product development support. This integral role will have significant interaction with units across the organization including curriculum, business development, advertising and legal.
The position requires an individual who is self motivated, analytical, able to forge strong working relationships throughout the organization and is highly productive in an independent setting. Typical characteristics would include: confidence in presenting recommendations, excellent communicator, customer-service oriented, self-managing, organized and detail oriented, comfortable with change and ambiguity, continuous learner, high degree of professionalism and confidentiality.
RESPONSIBILITIES:
- Own the marketing efforts for each assigned curriculum and program, working closely with the Marketing Director and other unit leaders to develop strategies and monitor results.
- Provide insights regarding customers' needs, motives, expectations and experiences with the School.
- Understand the business drivers for each assigned curriculum and program.
- Oversee the planning, development, approval, launch and performance of advertising campaigns for all assigned curriculums and programs. Initiatives may include print advertising, email marketing, online advertising, social media, direct mail, marketing collateral, catalogs, etc.
- Champion the development and placement of content to increase brand awareness and lead generation.
- Maximize ROI for all marketing efforts.
- Identify and evaluate unique marketing opportunities including strategic partnerships, conferences and events.
- Work with other units to identify new market opportunities and product extensions through primary/secondary research as well as an analysis of competitive pricing, positioning and messaging.
- Monitor emerging trends and their potential impact on the School.
- Lead the development of marketing content and sales tools including collateral, presentations, whitepapers, customer case studies, ROI collateral, blog posts, RFPs, testimonials, and web content.
- Recommend appropriate advertising budgets for each curriculum assigned.
- Establish and maintain productive relationships with external partners, vendors and freelancers.
- Drive communications between all project stakeholders to ensure clear understanding of deliverables.
- Work closely with internal and external creative teams.
- Maintain a thorough knowledge of competitors by monitoring their programs, press releases and web content.
- Responsible for day-to-day management of marketing projects including timelines, budget, approvals, brand standards, and final quality of each project.
- Other duties as assigned.
- BA/BS degree in business, marketing, communication or a related field of study. MBA preferred.
- Minimum of 7-10 years marketing experience
- Proven leadership in building brands and growing business.
- Experience planning and developing marketing plans, strategies and campaigns.
- Superior understanding of advertising and marketing principles
- Superior understanding of marcom strategies and tactics, including technologies.
- Ability to define and utilize marketing metrics to maximize ROI.
- Efficient at conducting secondary research.
- Considerable experience with competitive analysis, product development and advertising.
- Experience with all advertising mediums including print, broadcast, direct mail, internet and social.
- Strong attention to detail and able to handle multiple projects from inception through execution
- Ability to assemble and effectively lead a project team of professionals
- Excellent communication skills, both verbal and written
- Ability to flourish in a dynamic, entrepreneurial environment
- Experience marketing to the federal government preferred
- Experience with an academic or training institution a plus but not required
- Ability to work independently and as part of a team
- Experience with Microsoft Suite - Word, Excel, Access and PowerPoint
- BA/BS degree in business, marketing, communication or a related field of study. MBA preferred.
- Minimum of 7-10 years marketing experience with at least 4 years in higher education
- Direct experience with undergraduate recruitment, admissions and financial aid
- Strong knowledge of trends in higher education marketing.
- Substantial experience with contemporary enrollment management practices
- Proven leadership in building brands and growing business.
- Experience planning and developing marketing plans, strategies and campaigns.
- Superior understanding of advertising and marketing principles
- Superior understanding of communication strategies and tactics, including technologies.
- Ability to define and utilize marketing metrics to maximize ROI.
- Efficient at conducting secondary research.
- Considerable experience with competitive analysis, product development and advertising.
- Experience with all advertising mediums including print, broadcast, direct mail, internet and social.
- Strong attention to detail and able to handle multiple projects from inception through execution
- Ability to assemble and effectively lead a project team of professionals
- Excellent communication skills, both verbal and written
- Ability to flourish in a dynamic, entrepreneurial environment
- Experience marketing to the federal government preferred
- Ability to work independently and as part of a team
- Experience with Microsoft Suite - Word, Excel, Access and PowerPoint
https://home.eease.adp.com/recruit/?id=3914881
The Graduate School is an Equal Opportunity Employer.
Source: http://www.higheredjobs.com/details.cfm?JobCode=175716506
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