Social media marketing involves adopting various strategies, and techniques with the aim of gaining website traffic or some attention through the use of popular social media sites.
How It Works
The core of social marketing is creating content that attract attention or arouses curiosity in the internet visitors. The attention usually results to interest in the product or service been offered and continued sharing of the included information. The final result is that the shared message resonates all within the network, and finally seems to have been shared from a trusted third party source, instead of an attempt by the actual company to see a brand.
Most companies have resorted to social media to sell ideas, products and services, and build brand awareness. The information is freely available and effectively shared as people interact. These serves to increase customer service support and general marketing campaigns quite inexpensively.
How to Integrate Social Media in Business Marketing
After sending out paper ads, business cards, set up a fully working website and attractive billboards, modern corporations are taking to social media to attract more traffic. The common social media in use today include.
Facebook, when used religiously and with discipline, offers one of the most effective avenues to build a brand. This is because of the potential reach of the market; Facebook had 1.01 billion users as of September 2012. The initial step is to set up an aptly named Facebook account then use it effectively. It is however recommended that the corporation seek SEO assistance to set up and maximize the age for maximum effectiveness. It is however important to note that, unlike a personal Facebook account, business account is professional, both in content and appearance.
Twitter is another great forum to market a business. It also requires consulting an SEO company for maximum impact. It offers a fertile ground to share brief but fresh updates about your business, services and products offered. It is also one of the simplest and effective ways to improve customer service provision. This is due to ease of use, simple user interaction interface and real time interaction. However, ensure that personal posts are kept clear of the account.
Foursquare
Foursquare, a location based networking site, allows users to log in and check into their exact locations on their smart phones. It allows businesses to create pages or claims on a venue. Through the various posts and check in, a business is able to offer discounts and offers to loyal customers. In addition, footfalls into a business are increased through shared interests and preferences.
Other social platforms to use include Tumblr, Flickr, YouTube, MySpace, Reddit, LinkedIn and others. The key purpose is to reach as many potential clients as possible. If however, you feel that you lack the capacity and knowhow to implement this, it is highly recommended that you seek the services of a reputable seo and social marketing company to handle it.
Benefits of Social Media Marketing
Branding is faster and more effective when you use social media marketing. It hopes to keep the company name and their services in the minds of potential clients, and at a very affordable rate. It offers a consistency in reminding clients that other marketing tools and techniques cannot achieve.
- Saving on advertising, marketing and expenses
- It offer a platform for real-time customer interaction and support
- Offers an avenue for lead generation
- Easy integration of the different social networks for maximum coverage
Source: http://australia-marketing.com.au/2013/02/19/business-marketing-using-social-media/
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